A slave-free chocolate industry?

Tony’s Chocolonely Chocolate Circus is the brand home of Dutch Chocolate brand Tony’s Chocolonely.

Verlinvest is a family-owned, consumer-focused, investment company, founded in 1995.  The company manages assets of over €1.6bn in multiple geographies.

9 Degrees West were hired to provide due diligence and industry expertise on the investment in Tony’s Chocolonely, a Dutch chocolate brand whose mission is to eradicate modern slavery in the chocolate industry.

Though many people don’t realise it, the chocolate industry today is still not 100% slave free. Tony’s exists to shake this market up, to lead by example and make a worldwide impact. The international growth of Tony’s will involve many people – farmers, consumers, retailers, other chocolate companies and governments. Many people need to work together in the mission to make chocolate 100% slave free.

Ben has been supporting Verlinvest since the summer of 2019, providing in-depth analysis of the business plan and helping to refine the concept for Tony’s Chocolonely Chocolate Circus. TCCC will be an exciting brand home for Tony’s, complete with a rollercoaster which is planned to open in 2023 in Zaandam, Holland.

Tony’s Chocolonely Chocolate Circus is coming!

In February 2019 Tony’s made the following announcement

“We have had many conversations recently and the word is finally out: we are going to work with Verlinvest and JamJar! We’re really proud of this, ‘cause Verlinvest is an investment company which has also invested in super cool sustainable brands like Oatly and Vita Coco. Investment company JamJar was founded by innocent drinks founders (eh, juicy fact: some of our Tony’s used to work there too!)“.

Please do contact Ben via the email on the site, or reach out to me on Linkedin if you would like to find out more!

“We’re excited about working with Ben and 9 Degrees West to deliver Tony’s Chocolonely Chocolate Circus, a strategic brand-enhancing project for one of our newest partners.”

Ben Black
Principal, Verlinvest

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