FreeFlow is a British technology company combining talent from the cycling world, Dyson and Williams Advanced Engineering. They are designers and inventors who solve real-world problems, focussed on revolutionising the e-bike market.

9 Degrees West researched the e-bike market and developed the brand strategy and competitive positioning for FreeFlow, helping to focus the whole team on the single-minded proposition – to provide “the ultimate ride experience“.

“You nailed it! We are delighted with the work you have done to create a solid communication base for our new e-bike technology. The marketplace is crowded so it is very easy to bob along with the crowd, but you have articulated our sparkle perfectly to ensure we stand out. Well done and we look forward to working with you on the next stage of our project.”


Martin McCourt
10-year CEO of Dyson and FreeFlow Chairman

More case studies