Since we incorporated in February 2018, 9 Degrees West have been steadily gaining a reputation for Building Purposeful Brands. Because of this that we’re very proud to have Grupo Cataratas as a major client.
Who are the Cataratas Group?
Grupo Cataratas are the largest park operator in South America, with six incredible locations including the world famous Christ the Redeemer statue in Rio, the Rio Aquarium and the Iguaçu Falls, “the greatest waterfall in the world” according to travel experts Touropia.
What is a Purposeful Brand?
These days every brand owner knows that developing and communicating a strong environmental, or ESG message is critical for long-term health. In order to keep up with this companies treat this as window-dressing, or worse, “green-washing”. The Cataratas Group are different, the only reason they exist is to leave a positive legacy in the environment and communities in which they operate. They have a huge financial commitment to conservation, species regeneration and scientific research. It’s because of this that we feel justified in calling them a Purposeful Brand.