About us

marketing strategies for growth

Ben trained in strategy with Byron Sharp of Ehrenbrug Bass and Professor Don Sull at London Business School, so marketing strategy is in his DNA.

9 Degrees West help clients step back and take a fresh look at their market, competitors and product so that we can develop marketing strategies for growth.

Our process also helps you build a strong brand identity –  your values, personality, tone of voice and key messages. This way we can build a strategy that is right for your audience.

building purposeful brands

The days of thinking “the planet will look after itself” are clearly long gone. We can’t shake our heads and shrug our shoulders any more, each of us has to take action, or we’re all in a big mess.

At 9 Degrees West we believe brands should be filled with ambition and purpose to change the world for the better. We are deeply inspired by what Patagonia, Veja and Tom’s are doing to change the clothing industry for the better. And we’re incredibly proud of our involvement with WokenUp, the platform to connect the global efforts on the UN SDGs.

Our role in this is helping companies connect their sustainability agenda with their marketing and communications plan.

digital transformation

Most of our clients can’t deliver any of the great brand strategy we help them develop without a strong digital plan.

And if you’re like many of our clients, you want to use your data to improve the guest experience they’re providing. You want seamless, personalised and connected guest journeys that are intuitive, enjoyable and profitable. Right?

We work with in-house I.T or external consultants to put the guest at the centre of every decision. Then we design a robust and secure digital architecture to give your guests the world-class service they want.

creative services

Handling multiple agencies and finding the right balance between cost and quality is a time-consuming process.

At 9 Degrees West we have a roster of trusted freelancers for every project, so your project is resourced with exactly what it needs, and nothing it doesn’t. By the way – we do this at a fraction of the cost of what Ben used to in in corporate-land!

We manage all the deliverables for you –  so you can concentrate on implementing the marketing strategies for growth we’ll help you develop.

Why “9 Degrees West”?

At latitude 9 Degrees West off Ireland’s south-west coast stands the Fastnet Rock, home to the famous Fastnet Lighthouse. The Rock is the midpoint of one of the world’s classic offshore yacht races, the Fastnet Race; a 700-mile trip from Cowes on the Isle of Wight, round the rock and back to Plymouth. The race is known as the “ultimate test of courage, navigation and speed“.

This is the spirit of adventure that inspired Ben to set out on his own with 9 Degrees West and to seek out opportunities to help clients through unfamiliar and dynamic waters towards successful outcomes.

What do our clients say about us?

9 Degrees West was founded in 2018 and since then we have had the privilege of working with over a dozen exciting companies looking to open up new growth routes. We’re proud to be recommended by a 10-year CEO of Dyson, and by CEOs of fast-growing brands like Cataratas in Brazil and WokenUp in London.

Shahar Burg is a second-time entrepreneur, highly experienced in building successful digital products.

Her first start-up was Quando, the first beauty and fitness app in Tel Aviv. Quando was acqui-hired by Wix.com where Shahar became Head of Product, and built the Wix mobile app from scratch to 3m users.

Shahar supports 9 Degrees West with any projects requiring mobile apps and digital product development such as cashless payment systems and virtual queuing technology.