The Walt Disney company is by common agreement the most powerful entertainment brand in the world, generating $59.43bn USD in 2018 after a wave of acquisitions and dominant performances at the box office over the past 7 years since the purchase of Marvel in 2012 and Lucasfilm in 2014.
Ben had the privilege to work in a central marketing role for Disney Consumer Products, interacting with all lines of business, from theme-parks to TV & Movie Studios. For 5 amazing years during one of the most dynamic periods in the company’s history, Ben worked to integrate Marvel and Star Wars brands with the existing Disney brands, and played a leading role as Marketing Director first for the UK and then the EMEA business, as the company transformed itself to become a franchise-led organisation; creating high quality content, fully embracing technology, and becoming a truly global company.
One of Ben’s proudest achievements came when Disney’s CMO and SVP of Consumer Products set him this challenge…
We went back to the basics of what makes Disney loved all over the world… Unforgettable family moments… especially Parties.
We took a stressful, emotionally taxing and disorganised guest experience and logistical nightmare…and turned it into a “Thank you” Disney moment…
…a new e-commerce and social platform (Disney Party) tested in the UK, now integrated with the Disney family site….
